ONE of the country's most iconic festive shop window displays was inspired by the Royal Pavilion.

Department store Liberty's Christmas offering is eagerly awaited every year and hundreds turn up to watch it unveiled.

This season it draws on influenced from the famous Brighton landmark.

The lavish interiors of the Regency house built by John Nash as a pleasure palace for King George IV and Wes Anderson's Grand Budapest Hotel were inspirations for the design.

The concept also draws on Liberty’s house-like structure and presents each window as a different room, from a bedroom to a pantry, dining room and bathroom.

Liz Silvester, the store's head of visual creative, said the work is the result of months of planning, sketching and prop building which began with "a very sketchy, research-based brief".

The colours were influenced by bold Indian and Chinese interiors in the Pavilion, the pink used for props and sets in the hotel as well as the interiors of London restaurant Sketch.

Taking the idea of a giant doll’s house, the team then had to work out how to fit as many products as possible into displays without overstuffing them. The window themes linked with designs inside, lighting and music.

Ms Silvester said: "The colour palette is always an important part of helping us edit and there’s always something in a retailer’s palette [at Christmas] that runs out of production.

"Last year, when we did the giant mast and lots of little boats, our colour was going to be copper and you know you’re on to something when it runs out.

"You couldn’t get copper vinyl anywhere in the city, or the country."

Ms Silvester, who studied fine art at the Royal Academy, was a painter and sculptor before moving into visual merchandising working at Kurt Geiger. She joined Liberty 18 months ago and now works with a team of 25 people.

She said: "We have seven graphic designers, and we do everything in-house. We have a prop cupboard on the roof and a workshop in the basement."

The team works on around 15 projects at once, including window and in-store displays and Liberty’s magazine.