THE world’s tallest moving observational tower is introducing the Danish concept of Hygge to its passengers.

Hygge, loosely translated as a year-round feeling of warmth, wellbeing and cosiness, is being brought to BA i360 high-flyers by Brighton’s Hoogly Tea.

Developed by Danish tea enthusiast and Brighton resident Tina Gloggengieser, Hoogly Tea’s range of blends are steeped in the mindful Danish concept of Hygge

A British Airways i360 spokesperson said: “Like many of the other drinks served at the Nyetimber Sky Bar on the British Airways i360 pod, Hoogly Tea is developed here in Sussex.

“Its soothing blends suit the relaxing mood and make a lovely accompaniment to the panoramic views.”

The blends, developed by Tina, draw on the central themes of hygge from her native Denmark: togetherness, food and celebration. These include Around the Fire Black Tea - a combination of smoky tea leaves, warming spices, safflower and crushed chilli; Baked Apple Chai – a base of Mellow Sri Lankan tea with apple, ginger, cinnamon and cloves; and Sparkling White - Chinese white tea with apple, lemongrass, elderflower and rosehip among many more.

Tina said: “This is the first time that hot drinks have been served on the British Airways i360 pod and Hoogly Tea is delighted to be part of this. While we currently supply a number of 5 star hotels, as well as Michelin star restaurant, Aquavit in London, it is extra special to be part of the unique experience that is the BA i360 in Brighton.”