A HOTEL has relaunched a loyalty card scheme offering customers exclusive rates.

The Charm Hotel, Brighton in association with its sister hotel, The Sea Spray in Kemptown, Brighton has launched its new and improved loyalty card programme.

The free-to-join programme offers all customers access to offers and guaranteed benefits from their first stay at either of the independently owned hotels.

Customers previously asked for more consistent benefits and can now take advantage of a 10 per cent discount off certain items and services, complimentary wifi and breakfast at the hotels.

The loyalty card programme is now available for all stays booked directly with the hotels.