A HEALTHCARE specialist communications agency is planning to open in Brighton.

Andrew Martello, a behavioural science strategist with expertise in health and medicines-related behaviour, has joined AXON.

He will have a key role in leading the new office that AXON plans to open in the Brighton area.

This presence in Brighton will build on previous growth in Europe with offices in London, Copenhagen and Zug as well as teams in New York and Toronto.

Miranda Dini, managing partner, said: “With its wealth of talent and reputation as an innovation hub, Brighton is an exciting and strategic choice for us.

“We know there is exciting talent there and plan to make further announcements shortly as we bring on new people.

“We see this as a great opportunity to expand our team as well as infuse our existing colleagues with new skills.”

Mr Martello said: “A rigorous understanding and application of behavioural science will enable AXON teams to help our clients improve health outcomes through a deeper understanding of the factors that drive behaviours.”