EUROPE’S s largest taxi e-hailing app has launched in Brighton today.

mytaxi is rolling out the app across the country this summer and is offering 50 per cent off all trips for all Brighton passengers until the end of June.

Hannah Soll-Morris, head of operations and expansion, said: “We couldn’t be more excited to launch in Brighton.

“Brighton is an outstanding city for many reasons; the welcoming local community, the beach, the vibrancy and diversity, the thriving business community and the exciting events calendar just to name a few.

“We’ve had an incredibly strong start to 2018 by both expanding our London business and launching in Nottingham and Edinburgh and we’re thrilled to continue to extend our UK footprint in Brighton.

“We hope that, mytaxi can provide you a safe pair of hands behind the wheel as well exceptional local knowledge”

She said that supporting and promoting local licensed taxi drivers is fundamental to the mytaxi culture.

Brighton mytaxi driver ambassador Arianit Halili said: “The launch of the mytaxi app in Brighton is an exciting prospect for us local licensed taxi drivers with mytaxi giving us access to a readily available customers base.

“It’s brilliant to see an investment in the local knowledge and skills of licensed taxi drivers within Brighton.”

mytaxi was launched in 2009.

It is a free smartphone app which puts people two taps away from a licensed taxi.

mytaxi is available in more than 75 cities within 11 countries.

It is a free app available for iOS and Android.