BRIGHTON Palace Pier has become a sponsor of RadioReverb, the city’s not-for-profit radio station.

RadioReverb director Tracey Allen said the two make a perfect fit.

She said:“We are delighted the pier has decided to support RadioReverb.

“Listeners love visiting the Brighton Palace Pier so the partnership is a natural fit.

“We look forward to continuing to create locally focused radio programmes for the people of Brighton and Hove with Brighton Palace Pier’s support.”

A pier spokesman said: “Brighton Palace Pier is proud to work alongside RadioReverb and further tune in to Brighton’s thriving creative independents as part of our continued community engagement.”