A Fringe festival is using a groundbreaking fundraising programme.

Brighton Fringe has teamed up with online crowd funding organisation WeDidThis. The fundraising campaign, which launches on November 24, relies on cooperation and donations from members of the public and existing online social networks.

Brighton Fringe events will be featured on the WeDidThis website (wedidthis.org.uk) between November and December. Successful fundraisers will be invited to perform at the Latest Music Bar in Manchester Street, Brighton, on December 11.

All WeDidThis funded events will be highlighted in the 2012 Brighton Fringe brochure.

Henrietta Norton, co-founder at WeDidThis, said the grassroots nature of Brighton Fringe made it ideal for crowd fundraising.

She said: “Artists and performers come from far and wide but the Fringe is rooted in the community. I think it is suitable because it is all about local communities. This is the first time we have worked with a festival. This is our first crowd funding event for a festival.”

Kata Gyöngyösi said WeDidThis offers a rounded service including marketing and budgeting expertise.

She said: “Crowd funding is an ideal way of raising funds given that the average budget of Brighton Fringe artists is £500 and they need more money than that. We will publicise the fundraising campaigns and we hope we can reach a larger audience.”

The online registration form for Brighton Fringe is open until February 6 for anyone who wants to showcase their talent in front of a live audience. Organisers say the fringe provides an open access platform to both established and emerging artists. Performance venues can range from a public toilet to a large auditorium.