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ITV's Holly Willoughby wowed viewers in a gorgeous tweed dress on Monday's programme.

The TV presenter proved once again that she is the queen of comfortable and affordable fashion with her first look of the week.

What makes her timeless and cheerful style so popular with fans is the fact that they can actually picture themselves wearing (and affording!) the clothes she wears.

And she shares her effortless style on her Instagram which means her followers can recreate her looks.

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A post shared by Holly Willoughby (@hollywilloughby)

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Before going on air this morning, Holly teased that chef James Martin would be on the programme and that he would be cooking with butter, alongside a picture of her in the tweed dress.

And fans couldn't get enough of the outfit with the post racking up over 5000 likes as the show began.

One user wrote: "Stylish as always" with a red heart.

While another user commented: "Love this dress! 

"Hope you have an amazing Monday xx" 

Where can I buy Holly's outfit?

For Holly's first look of the week, she has picked up a tweed-style dress from Maje Paris. 

The contrasting bands add a chic touch making this a staple to have in your Autumn wardrobe.

It is available for £329.

Luckily for us tweed is all over the high street at the minute so it will be easy to recreate this look for a lot less.

This isn't tweed but this white shirt dress with contrasting bands from River Island is just as elegant.

Plus, it could be yours for just £38.

This long sleeved overside smock dress from New Look will have you looking cute and comfortable all Autumn long.

Last week, we shared everything that Holly wore on This Morning and how you could recreate her best looks.

This Morning continues every weekday morning at 10am on ITV.