New Dragon Steven Bartlett and veteran Touker Suleyman clashed on Thursday night's episode of Dragon's Den.
The two investors shared a heated exchange during the first pitch of the episode.
Wype, an environmentally friendly gel to moisten toilet paper, came into the Den looking for £50,000 and a 2% stake in the business.
The eco-conscious firm appealed to both business tycoons but for different reasons.
Steven Bartlett clashes with Touker Suleyman
Experienced retail investor Touker argued to the entrepreneurs that it would be easier to enter the market if they marketed themselves towards the baby market.
Suleyman advised that the "baby market is easier to sell" than changing retailer's shopping habits.
However, the new Dragon Steven Bartlett disagreed, arguing that their current approach is the "least saturated part of the market".
READ MORE: Dragons Den cast net worth - See how much Steven Bartlett and the Dragons are worth
READ MORE: Where is BBC Dragons' Den filmed in the UK?
Suleyman immediately interjected and told Bartlett to "never disagree with me" and asked the young investor: "What do you know about Business?"
Bartlett then defended himself, reminding him that he grew a 300 million pound company by the time he was 28 years old.
Tensions eased though after the Wype founders turned down Sulyeman's offer.
We don't take things personally, it's dragon's den, it's competitive, it's our own money so we all want to win.
— Steven Bartlett (@SteveBartlettSC) February 10, 2022
That's exactly how it should be.#dragonsden https://t.co/CGTLc4dheW
Turning to Bartlett, he said: "What happens in the Den stays in the Den".
Live tweeting the episode, Bartlett responded to viewers complaints about the way Touker spoke to the new Dragon.
Bartlett posted on the social media app: "We don't take things personally, it's dragon's den, it's competitive, it's our own money so we all want to win. That's exactly how it should be."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here