Channel 4 is reportedly going up for sale after it was decided privatisation was the best way forward for the broadcaster.

The news comes following a consultation and the appointment of banking giant JP Morgan to provide advice on Channel 4’s future.

TV critic and broadcaster Scott Bryan took to social media this evening to share news of the privatisation.

In a tweet, he said: “Channel 4 internal email from Alex Mahon says Government will announce a proposal to privatise the broadcaster.”

Mahon is CEO at Channel 4. The email begins: “We have been informed in the last hour that the Government will shortly announce that the Secretary of State has decided to proceed with the proposal to privatise Channel 4."

In a follow-up tweet, Bryan shared a statement from Channel 4 on its proposed privatisation, writing: “With over 60,000 submissions to the Government’s public consultation, it is disappointing that today’s announcement has been made without formally recognising the significant public interest concerns which have been raised.”

A report from The Telegraph says the broadcaster is “expected to be put up for bid from the spring of 2023 with a view to it being sold by the general election due at latest in May 2024”.