IKEA is taking its popular meatballs off the plate and into a bun. The new Meatball Sub launches today, on National Meatball Day, and will be available across UK stores until April 30 2026. IKEA Family members can grab one for 95p.
This handheld twist on a classic combines IKEA’s signature meatballs, lingonberry jam, and tangy pickled gherkins, delivering sweet, savoury, and a crunch in every bite.
It’s Scandinavian flavours meet British grab-and-go culture.
Karen Hughes, IKEA UK Food Manager, said: "We know how much our customers love our meatballs, and after celebrating their 40th birthday in December, we could think of no better way to reinvent them for the modern palette this National Meatball Day.
"By bringing together bold Swedish flavours - savoury meatballs, lingonberry and gherkins - in a sub, we’re making it even easier to enjoy a taste of Sweden on the go, at a price tag that stays true to IKEA.”
Served for over 40 years, more than 1.4 billion IKEA meatballs are eaten worldwide each year.
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Inspired by traditional Swedish recipes, the soft, savoury meatballs are paired with tangy pickled gherkins and sweet lingonberry jam, creating a signature sweet-and-sour flavour.
They’ve become as synonymous with IKEA as its flat-packed furniture.
Now, for the first time, the classic meatball experience goes handheld in the new Meatball Sub.
The Meatball Sub is available in participating UK stores (excluding IKEA Aberdeen) across the Swedish Deli, Swedish Bistro, and Swedish Bite.
IKEA Family membership is free and unlocks this offer along with other exclusive perks.
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