Albion have cut the cost to their most loyal fans of watching matches at Withdean.

Season ticket prices have been reduced by five per cent across the board for the 2007-08 campaign.

The Seagulls are also introducing a gold membership scheme with a range of benefits, including priority for a high-profile away match, and they are re-launching a three-year season ticket.

The changes follow complaints by fans over aspects of the existing ticket arrangements.

Season ticket holders were particularly angry about missing out on the FA Cup tie at West Ham in January.

Chairman Dick Knight said: "You spoke and we listened. We have reduced the prices, ensured that the allocation of tickets to high interest away games gives priority to season ticket holders, continued the very popular ticket offers to family and friends of season ticket holders and re-introduced the very popular three-year package.

"In addition, we have added some other good ideas which will enhance fans' enjoyment of following the Seagulls."

The key features of the new package are: Five per cent drop in season ticket prices in all areas of the ground.

Exclusive gold entry into a new club membership scheme, guaranteeing one priority ticket per season ticket holder for all high-interest away games including cup ties and play-off matches.

Other benefits for scheme members including a shop discount, newsletters and free DVD's of selected matches.

Regular invitations to season ticket holders only to buy extra home tickets at substantial discounts for family and friends.

Continued priority to season ticket holders for all home cup and play-off games.

Current season ticket holders can take advantage of an "early bird" discount by applying to renew by April 30 and, as in previous years, tickets can be bought in single payments or in three instalments over three months.

New applicants and those renewing after April 30 will pay the full rate, which has also been cut by five per cent.

Further savings can be made on the three-year option, which proved popular when it was introduced three years ago.

Fans will be able to renew on-line via the club website with an individual code number sent out with the season ticket package.

Will the prospect of a 5% discount entice you to buy a new season ticket? Leave your comments below.