Albion could end their hunt for a striker with a club record move for PSV Eindhoven hotshot Jurgen Locadia.

The Seagulls have agreed a £14.1 million fee with the Eredivise leaders for the 24-year-old livewire.

An Albion insider has confirmed to The Argus that progress is being made on a deal.

Locadia arrives on the south coast on Friday for a medical with a view to signing a four-year contract and linking back up with former PSV team-mate Davy Propper, Albion's £10 million midfield buy in the summer.

Locadia is currently sidelined by a hamstring injury, sustained against Ajax in December, but is scheduled to return next month.

He has scored nine goals and provided six assists in 15 league games this season and overall has netted 45 times in 82 starts and 45 sub appearances.

Locadia sprang to fame with an 11-minute hat-trick past current Albion goalkeeper Niki Maenpaa on his debut as an 18-year-old substitute for PSV in a 6-0 win over Venlo in 2012.

He can play through the middle or out wide and is renowned in Holland for his pace and fierce shooting.

Locadia almost joined Wolves in the summer but cash-strapped PSV decided at that stage not to sell.

He is under contract until 2020 but the capture of Argentinian centre-forward Maximiliano Romero has paved the way for Locadia's exit.

Locadia's long-term aim is to emulate ex-PSV star Mephis Depay - now with Lyon - by playing for Manchester United.

Quoted in the summer, he said: "Manchester United is my dream, but via an intermediate step. I like the path Georginio Wijnaldum has walked, from Newcastle United to Liverpool."

Locadia has represented the Netherlands from under-17 through to under-21 level. He received his first call-up to the senior squad in November 2015 and was called up again in March 2016 for friendlies against France and England but had to withdraw through injury.