Steve Sidwell has returned to Albion as youth development coach with the under-16s and as a club ambassador.

Sidwell announced his retirement from playing yesterday evening, and he will now take up his new dual role with immediate effect.

He will assist Ben Smith in coaching the under-16 age group, and work alongside fellow ambassadors Alan Mullery and Bobby Zamora on matchdays and at other events.

Albion chief executive Paul Barber said: “It is a pleasure to welcome Steve back to the club, as he undertakes these two new and exciting roles.

“He remains a very popular figure with our players, staff and fans, and we were delighted to give him the opportunity to help to bring through the next generation of players in our academy.

“He’ll combine his work in the academy with a role as club ambassador, alongside Alan and Bobby, and also continue with his media work.

“This illustrates how much we value the importance of having characters like Steve at the club, and I would like to wish him well in both roles.”