Albion are better placed than ever to fend off unwanted big money offers for their players.

Details will emerge today of the massive financial contribution the club’s promotion to Premier League football has made to the city’s economy.

At the same time, football finance expert Kieran Maguire has underlined the huge cash backing - more than £300 million - offered over a decade by chairman Tony Bloom.

Albion have dismissed speculation linking their skipper Lewis Dunk with Leicester while interest from Fulham in Anthony Knockaert is not yet believed to have led to a bid.

Fans will be aware anything an happen in the last three weeks of the transfer window but Albion have a record of resisting bids for players they do not want to lose, including both Knockaert and Dunk.

Maguire told The Argus: “The Albion don’t need to sell from either a cash position, thanks to Tony Bloom, or a Financial Fair Play position.

“They can lose £105 million over three years but made a decent profit in 2017-18.

“The only reason for Lewis Dunk, for example, leaving is if the club think an offer from Leicester is too good to refuse or the player has a contract clause which allows him to go.

“Leicester pay bigger wages than the Albion.”

Financial results for last season are not yet available but Albion are highly likely to have further enhanced their position during their second Premier League campaign.

Maguire said relaxation of a wage cap under FFP rules would help Albion fend off any unwanted offers for star men, offering potential for new contract awards and modest pay rises should clubs outside the Prem’s biggest hitters come calling.

Albion are still expected to sign a striker and a right-back this summer and are interested in Brentford frontrunner Neal Maupay.