Graham Potter hopes the window is open for less-fancied teams to break into the Premier League’s elite.

Albion have spoken about a long-term target of top-ten status while Wolves are currently fifth.

The two sides meet today with Potter convinced opportunity can knock for clubs who have a clear idea of what they want to do and are willing to work at it.

Asked whether teams can dare to aim high, Albion’s head coach said: “I hope so because it's a bit more fun then.

“The competition gets fiercer and fiercer every year. Even the lesser teams have the financial capability to do stuff.

“You always got top players in every team. Every team could hurt you if you make a mistake.

“I suppose you only need a little bit of instability in the top end. This league is unforgiving for everybody, whether you've come up from the Championship or whether you're a top-four, top-six and you go through a process of transition.

“That’s why it’s the best league in the world. It is so tough, everyone has got a capability to do something.

“Then it is about how you choose to go about it and that’s the process we are in at the moment.”

Which is where clarity of thought comes in.

Potter said: “The key thing is to get your own house in order and everything aligned.

“My previous experience in Sweden was, we had that and we did achieve some amazing things.

“Clubs struggle when you're not sure what they want, or what they're trying to do.

“And then they go through a process where they struggle.

“The ones that have an identity, the ones that are clear, that know what they're working towards have a chance of improving more than you would think.

“You always have to have that hope, that mentality, but then the work is the key thing.

“If you look at Liverpool, they are the top of the moment and they have gradually worked at that.

“Jurgen (Klopp) has been there for three four years, whatever it is, and got better and better at what they're doing and now they are a machine.

“It doesn’t happen overnight it doesn’t happen by accident.”