Albion led the way again yesterday during the coronavirus shutdown.

The club were the first in the Premier League to stage a press conference by video.

Graham Potter and a player usually talk to the media on Thursday lunchtime ahead of a Saturday match.

This time, Potter stayed at home – and chief executive Paul Barber did likewise for a joint media session via Zoom.

It proved popular with broadcast outlets and the written press.

The conference was the best ‘attended’ of the season and went on for about an hour-and-a-half, roughly three times the length of a usual session.

Media figures were impressed. TalkSPORT journalist James Savundra tweeted: “This is brilliant! @OfficialBHAFC holding a press conference with Graham Potter and Paul Barber via video conferencing. Another superb initiative alongside many others introduced by the club in recent weeks.”

The fact there was a press conference at all made national news as much as some of its content.

Ironically, there would not have been a Thursday press conference at all this week under normal circumstances as this would have an an international break.

The Seagulls’ move to pay matchday staff through the stoppage and give free tickets to NHS workers have also earned praise.