Albion are prepared for a busy summer of transfer talks as they plan for a fourth Premier League season.

But they will not pay attention to the transfer chat around them as they get stuck into a ten-week window opportunity, starting a week tomorrow.

The talk is already under way as free agent Adam Lallana was linked with them.

Not just with Albion, although the fact one bookmaker was quoting odds of 1-6 on him joining the Seagulls when he departs Liverpool caught some attention.

Those with an in-depth knowledge of sports betting will know how much money has to be staked for odds like that to result.

And whether these odds are more reliable than the usually misleading “next boss” prices at managerless clubs.

Lallana’s current wages are likely to be well out of step with what Albion players enjoy. The same Premier League but another footballing planet.

At the same time, there would be no transfer fee to pay.

Of more relevance is not how wages paid by Albion compare to those at Anfield. It is how they compare with any other clubs interested in Lallana – currently Leicester, Arsenal and Burnley, apparently.

The talk of him being of interest to the Seagulls has not been confirmed at this end. That said, nor has it been rubbished, which sometimes happens in these cases and that feels significant.

As a footballer, he seems to fit how Albion like to play.

As a 32-year-old with the vast majority of his Prem career behind him, he is the exact opposite of the profile of player Albion have been bringing in with Dan Ashworth and Graham Potter.

But then maybe that experience and top-class know-how is what they need to get the best out of the emerging talent they have.

It is not just about football.

Any signing has to pass stringent background checks to assess his attitude, character and professionalism. Lallana would do  all that.

That is NOT to say every player Albion let go or decide not to sign has failings in those areas.

But it DOES mean any player brought in meets high off-field standards, the sort of levels Potter has praised during and after lockdown.

Albion will have business to do in the ten-week window.

They may also do deals in the domestic market which follows, allowing Prem and EFL clubs to do business of both loan and a more permanent nature.

In fact, it would be a surprise if they didn’t.

Their thinking for now will be to ignore the noise.

That is noise which is seeing them linked with, one well-placed source reckons, about ten players a day – with weeks of that to follow.

We know young talent is on its way in Zak Emmerson and, in all probability, Jensen Weir plus a couple more from overseas.

Glenn Murray’s golden hour at Southampton won’t halt talk of a striker.

Amiens frontman Serhou Guirassy was of considerable interest for some time but The Argus understands that has cooled.

So have the chances of him going for a reduced fee after his club’s relegation was cancelled.

Lewis Dunk will be linked with someone out there, surely, although he does not apprently enjoy being subject of transfer talk.

And there will be discussions over what happens with Percy Tau, who believes he is now ready for a crack at a top league.