Albion and their Premier League rivals have been hit by a “quadruple whammy” with the Government’s continued ban of fans at elite sports events.

That is the view of Premier League chief executive Richard Masters.

Plans to pilot a limited return from October 1 were shelved at the end of last month due to stricter lockdown measures in the wake of a surge in coronavirus cases.

But Masters has reiterated his belief that the current rules are unfair - not least because of the associated expectation that top-flight clubs will help bail out their EFL counterparts.

Some entertainment venues are also shaping up for a return, but Masters is unsure where football currently stands.

Masters told The Times: "The clubs feel they have been hit with a quadruple whammy - firstly that the optimism of October 1 has been taken away.

“Secondly that there will be a sports bailout but that it wouldn't include football; thirdly that the Premier League will be expected to secure the future of the EFL while dealing with the implications of having no fans until possibly March.

“And finally, the opening up of entertainment arenas within sometimes a couple of miles of football grounds without any road map for the return of football supporters."

Masters hopes the Premier League could potentially follow the example set by the Bundesliga, where they have allowed some fans back depending on local virus rates.

He said: "The Government is managing the country around local conditions, so we have to be flexible in that respect.

"We have been in regular conversation with our German counterparts and we are aware of how it's working and how it is not working for some clubs where the numbers are higher.

"Like everything, you have to start somewhere and just to do it would be fantastic.

“Football needs its voice back; we need fans back in the stadiums to provide that missing ingredient.

"Having fans back, even if it is not exclusively across the league, has given German football a massive boost."