Paul Barber admits he does not like the price set for Premier League pay-per-view matches.

But Albion are looking at ways to help supporters watch the action.

The club yesterday revealed how they would refund season ticket holders and 1901 Club members as action continues behind closed doors.

Prem clubs voted on Friday to make matches not originally selected for live TV coverage to be shown via PPV at £14.95 a time.

Barber, the club’s deputy chairman and chief executive, said: “Within probably 30 minutes of the Premier League meeting finishing, we were in a meeting looking at ways we could use the stadium to help fans who may or may not be able to afford the pay-per-view price to come to the stadium and watch the game collectively.

“At a safe distance, in groups, meeting government guidelines.

“Not only using our stadium but other venues across Sussex to see if we could support other local businesses on our sector.

“Perhaps the cricket club, perhaps cinemas, perhaps larger venues that can at the moment accommodate groups of people.

“Just trying to see how we could be creative.

“Maybe for away games to open up a bit of fun for kids we could do a drive-in football match - have a big screen in Bennett’s Field and look at bringing people in, in groups, in their cars to watch the game.

CLICK HERE for details on how Albion fans can secure refunds

“We recognise not everyone is going to be able to afford what is a high price for pay-per-view.

“I hope, with what we have done, the majority of people will be able to use the benefit of that extra cash to pay for the games they want to see - but it’s a short-term measure.

“We hope we can get fans back into stadia by the end of the year.

“It seems unlikely at the moment but two months is a long time with this virus.”

Barber explained why PPV was given the green light.

He said: “I totally understand why people would not like it. I certainly don’t like the price.

“We are trying to make the best of a bad situation. We don’t have a say in the pricing.

“Our personal view was it is far better to vote in favour of fans being able to see their teams play than to vote against.”

Barber said he could understand the initial hostile reaction to PPV.

He added: “It is a challenging time for everybody.”