Here we are again. Another match in which Albion’s football promised much and earned praise.

But another full-time when thoughts are of what might have been.

Twice they led at the London Stadium – having controlled the first half and shown a good reaction to conceding on the hour.

But that long wait for a third win of the season goes on.

The downfall? Again, ultimately, defending at a set-piece as no one took charge of Aaron Cresswell’s whipped-in delivery and the ball flew in off the charging Tomas Soucek.

Lewis Dunk was unable to head the ball away, Robert Sanchez retreated thinking he would do so and Ben White, who seemed to be patrolling Soucek, left the Czech unchecked as he ran in. 

That said, West Ham will argue Albion should not have been trying to defend a lead.

That the Dunk goal, also from a corner to make it 2-1, should have been ruled out by video ref Andy Madley for handball.

As often, there was a lot to like about how the Seagulls played.

LIVEBLOG FROM THE LONDON STADIUM

In a dominant first period which brought a goal from Neal Maupay late on after superb work by the recalled Dan Burn.

And also in their positive reaction to seeing Ben Johnson draw West Ham level at 1-1 on the hour.

In the end, though, this will feel like two points which got away. Again.