Graham Potter says disrespect to referees is a cultural problem.

And handing out fines or sin bins is not going to change that.

Albion’s head coach says he sees officials taking too much abuse, be it from Premier League stars or on parks pitches.

He believes FIFA can play a role in changing that but, ultimately, it comes down to a more fundamental change of mindset in how the ref’s role is perceived.

Potter is well known for his restrained and respectful attitude to referees, even if he does not always agree with their decisions.

But he makes it clear it is not a job he would fancy doing.

He said: "I think we disrespect the referee a little bit too much in football. I don't think we appreciate how difficult the job is.

"The way we speak to referees is not correct. It is a challenge that is a massive part of a problem in football that we haven't managed to get a grip on.

"We have tried different things, respect campaigns, but I still see too much disrespect, and whilst it is cultural it is a significant challenge because you can go on a Sunday afternoon and watch a park game and you will see disrespect to the referee.

"You will see things going on there that are unacceptable and you will see professional players speaking to them in a way that isn't right.

"You will see people clamouring for the correct decision all the time and that is why we have got VAR.

"There is a constant challenge for the respect to the referee and I think they do a very difficult job, a tough job, and I am glad I don't do it."

Potter is sceptical as to whether deterrents like fines and yellow cards will stop the dissent.

He added: "I think that is almost rearranging the deckchairs on the Titanic in a way. I think it is a bigger thing than that.

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"It is something the game has to address in how we see the referee and the respect that they deserve and they need to be able to do their job.

"Probably from the FIFA or whoever organises the game has to be a little bit stronger with that and hopefully that can make some difference but it is so linked to society as well.

"It is deep in our culture and it is something that is almost accepted as part of the game but it shouldn't be."