The football world is in uproar over plans for a European Super League.

But what does it means for Albion from the business perspective?

Football finance lecturer, and Albion fan, Kieran Maguire believes it could lead to clubs negotiating their own TV rights.

But it could help the Seagulls claim a place in European club competition.

He gave us the answers to the key questions.

How could the European Super League affect Albion?

I think the key issue will be whether or not the franchise clubs are expelled from domestic football.

If that is the case, then the value of the Premier League rights will fall.

That will have implications for clubs like the Albion so it could be a financial hit.

We know where we are in the galaxy of football.

We are a good provincial side in the Premier League on merit.

But we are not Manchester United or Liverpool and we don’t pretend to be.

If you talk to Paul Barber or Tony Bloom they will say they acknowledge these clubs generate more money than the Albion and we are quite happy with where we are at present in terms of our achievements.

I think the concern is that part of the proposals for the franchise league is clubs will be able to sell their own TV rights on an individual basis rather than as a collective.

That is very good news for the likes of Manchester United and Liverpool.

They also want to do the same domestically and, if that was the case, that could have a huge implication for the Albion because, with the best will in the world, we have a limited audience with a limited degree of appeal and that could hit the club really hard.

I think that would be concerning, if they tried to replicate their franchise league arrangements domestically.

There is certainly pressure coming from Ed Woodward and John Henry and people of that nature to do that.

It is certainly not good news.

If the Albion had a fantastic season or were in a similar position to how we see Leicester or West Ham at present, I think it would not necessarily be bad news because UEFA will still have a competition or two.

It could potentially be that is the one advantage.

Given the franchise clubs automatically go into their competition, what’s left could be perhaps another four places in UEFA competition.

By finishing tenth, the Albion might end up in the Europa League.

As an Albion fan that could be very exciting.

Will it dilute the Premier League in terms of the big six resting players with no need to battle for Champions League places?

Remember the Premier League is still incentivised in terms of the further up the division you finish, the more the financial rewards.

There will also be rewards from sponsors or commercial partners for achieving domestic success.

There isn’t a case of it not being worth their while but, yes, the incentives are less.

We have seen in recent weeks the big fuss that Leicester and West Ham are having fantastic seasons.

I think it is no surprise it has been announced at a time when we have got Chelsea, Liverpool Arsenal and Spurs outside the top four and potentially losing out on something they feel is theirs by right rather than on merit.

The big six could still push for individual TV deals even if the Super League wasn’t happening but do you think it would just help their argument, set a precedent?

Yes. The franchise league will give them such financial power that they will be able to extract further concessions from other clubs in the Premier League.

It could be they offer to resign and join the EFL as an alternative.

There are a lot of things which can take place going forward.

We have seen already these clubs have used their bargaining power and their elite status to extract further concessions and increased concentration of money from the other clubs.

Would the counter attraction of the Super League adversely affect TV rights for the Premier League if the big six remain?

I don’t necessarily think so because Manchester United versus Leeds and Everton versus Liverpool are still very attractive fixtures.

If the value of the rights go down, it’s due to the fact that, to a certain extent, we have reached peak Premier League.


The Bundesliga rights values have fallen by 5%. Italy’s have not gone up.

I think it’s much more indicative of a broader issue in terms of the appeal and also the demographics of people who watch.

It seems the younger audience are more reluctant to pay the sky high prices charged by the subscribers and they are perfectly able to use alternative means to watch those matches.

There is talk of the six clubs being kicked out of the Premier League but is that really going to happen?

I think a lot of people would like it to happen but I can’t see it.

Rightly or wrongly, the Albion’s five or six biggest matches in terms of tiered ticket prices and packages they would charge for in terms of matchday hospitality are for those teams.

And keeping those clubs would also be key if clubs were selling their own TV rights?