Graham Potter has stopped short of demanding punishment for the Premier League giants who tried to break away.

But he HAS called for more thought about how the game spends its money – rather than just grabbing for more.

And he has gone back to calls for a footballing reset, which emerged a year ago as the nation got used to life in lockdown.

Albion’s head coach was asked today whether Liverpool, Tottenham, Arsenal, Chelsea and the two Manchester clubs should face sanctions after they signed up for a European Super League.

He replied: “I wouldn’t go as far as that.

“I think there is still a movement to do something.

“We have to understand the game will always move forward.

“The format of the Champions League will always be tweaked.

“But we should not just think about the big clubs, not just think about the big countries. European football is about European football.

“Teams from lesser countries have a right to play in the Champions League as well or to at least compete and dream.

“A big part of that is what makes the competition special, just like the Premier League.

“There’s some clubs in the Premier League who probably won’t realistically win it, but that doesn’t mean they shouldn’t compete in it.

“You have to remain vigilant and wary of what competition is, how important it is and to do the best for the game.

"We can’t just keep saying 'We need more money, we need more money, we need more money’.

“That comes from the supporters or people who are watching the game.

“As an industry we might need to be a bit more responsible with how we’re spending and using our money.

“We can’t keep going back to people for more and more, because there is a danger that people will choose to turn to something else."

Potter was pleased with hoe the media, including pundits, reacted to the ESL threat.

But he added: “A year ago at the start of the pandemic we were talking about how football needs to reset and to have a think.

“We’re coming out of that and we’re coming into a situation where people want more and more, are trying to create something that’s about increasing revenue, increasing profit at the expense of competition, value and support.

“I’ve said it before where we have to remain vigilant.

“Private companies are owning football clubs, so they are not football clubs in the truest sense, so it’s hard on the one hand to want the money and the income that the private companies bring, but at the same time balance that with the needs of supporters.”