Alex Revell grabbed his first Albion hat-trick to clinch a thrilling new year's day victory today.
Revell headed home in the fourth minute of added time to complete his treble and secure a hard-fought 3-2 win over Bournemouth.
Revell had twice put the Seagulls in front before that, both goals expertly created by strike partner Nicky Forster.
Jean-Francois Christophe headed the first leveller for Bournemouth before the break from a Jo Kuffour cross.
Kuffour was also heavily involved when Brett Pitman turned in the Cherries' second leveller on 79 minutes.
The visitors pressed for a winner after that but Albion, and Revell, had the last word in a hectic finale.
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