Albion fans have learnt to keep cool heads during the transfer window.

Well, those want to keep cool have.

Not everyone wants to be calm and rational when it comes to transfer talk.

Where’s the enjoyment in that?

Fantasy is more fun than reality. Lewis Dunk going to Chelsea for £40 million is more interesting than him staying where he is.

Even if one was fiction and one was fact.

But rational thinking is probably the best approach at this time of year.

All sorts of agendas will be pushed.

There will be stories out there which will be true or false – or maybe a combination of the two - as the window opens today.

Albion fans are Prem savvy enough to know that by now.

But it feels like there could be more cause to be wary over the coming months than for a few years.

And to have faith in those who have led their club to new heights.

Albion go into the summer window arguably with more players of interest to big clubs than ever before.

That is as a result of progress they have made in the recent past.

In previous years, there has often been one obvious target.

Be it Leo Ulloa or Dale Stephens, Dunk or Ben White.

At times, it has made sense to let the player in question go.

Whatever the case, Tony Bloom and company have stood very firm and got the right deal - or non-deal.

But have there ever been as many possible, legitimate targets for offers within the Albion squad?

Leandro Trossard was yesterday being mentioned in connection with Manchester United and Newcastle.

We have not generally heard much about Trossard being of interest in previous years but that appears to have changed with his fine end to the season and his increased role with the Belgium squad.

RTBF, the French language broadcasting service in Belgium, was the outlet reporting interest from the two Uniteds.

Newcastle might feature a lot in reports this summer.

Because it is true or, perhaps more likely, because it is an easy association to make.

A bit like how Graham Potter is intermittently said to be interested in Dan James or Joe Rodon.

The Argus were recently told no offers or meaningful communication had been received for any players but that will no doubt change.

Yves Bissouma is widely expected to move on and there has been mention of Manchester City interest in Marc Cucurella.

The second of those is perhaps an easy link to make given the Pep Guardiola connection.

Equally, it is a line which will be picked up and run with by the ever-enthusiastic Spanish press.

Cucurella’s successful adaptation to life in England will have attracted widespread attention.

Robert Sanchez might have done enough to be on a few lists around Europe’s top leagues and that will only increase if he makes a breakthrough into the Spain XI ahead of Unai Simon.

At the same time, mentions of Adam Webster and Tariq Lamptey have reduced after a challenging season.

And it appears now everyone is getting the idea that Dunk will stay with the Seagulls.

Early summer business could include the arrival of Paraguayan teen Julio Enciso, according to comments in his homeland, while Napoli want Leo Ostigard at the right price.

Much summer interest might focus on which players stay and which go out on loan.

Fans love strikers. Albion, we are told, need a proven Premier League striker.

Which they do if he fits the overall pattern – but doesn’t everyone bar Manchester City (now), Liverpool (possibly) and Tottenham?

So expect Deniz Undav to be a player many focus on as he starts pre-season with the Seagulls.

We will all stress he cannot be burdened with too much pressure or expectation.

But you just know we will keep hopeful eyes on him all the same.

Is Evan Ferguson given a challenge in the EFL or does he remain with the Albion squad?

A host of Albion youngsters look ready for loan stints.

But equally there is plenty of scope to learn and progress within the set-up at Lancing.

There will be departures – for the benefit of all concerned.

It would be no surprise if Shane Duffy moved on to become a pillar of someone else’s back four.

Has Aaron Connolly’s time with the Seagulls come to an end?

And something really has to be sorted with Florin Andone, who has just seen another precious year of his career pass by and has one more season on his Albion contract.


One thing we do know – Darwin Nunez won’t be on the shopping list this year.

Albion will be buying at a different end of the market.

Even if they end up selling high on one or two occasions.