Albion announced a double name change this week.

But will those of us at the stadium even notice once we have some football to talk about?

One imagines the venue known familiarly by many of us since 2011 simply as the Amex will continue to be known by many of us simply as the Amex.

The change of full, official title to the American Express Stadium, rather than American Express Community Stadium, does not signal any diminishing of Albion’s community involvement.

In fact, the changes will help the opposite happen.

The new stadium name is seen as more in-keeping with the scale of the club these days and its worldwide profile.

The change appears to have attracted some - not a lot - of critical comment among fans.

Well, there is not a lot to grumble about right now if you are an Albion supporter.

Or if you are a fan of someone else looking to throw a bit of mud at a club who seem to get nothing but a good press.

The Seagulls head to the USA soon to extend their international name and reputation. Then Europe awaits.

Not to mention markets around the world where fans love to watch Premier League games, especially if a star player from their country is involved.

They will go to venues such as the Etihad Stadium and Emirates Stadium when league action starts.

It would be understandable if they felt the word ‘Community’ within their official stadium title is not really indicative of a top-tier club and venue to international fans and media. Maybe a little confusing.

The announcement of the name change underlined the fact it would give “even better value” to American Express for a sponsorship which has supported the club through their rise from Championship new boys to European competition.

And, ultimately, that sponsorship and that sort of income from the men’s first team is what underpins the fortunes of the club, including the community arm.

As was also pointed out in the announcement, the community programme which now becomes Brighton and Hove Albion Foundation will have a new base in Freshfield Road.

Rather than operating from the stadium, those who make the community programme work will be located in the densely-populated east side of Brighton, a short distance from some of its more challenged areas.

It is easy to see how a title of Brighton and Hove Albion Foundation feels closer to Brighton and Hove Albion FC.

Easier for a young footballer wearing an Albion badge to identify with what he or she sees and idolises at the Amex or on Sky Sports, Match Of The Day, etc.

But equally, given its success, one understands why it could be a wrench for those who have been involved with Albion In The Community for many years to see that name discontinued.

What is specified in the club announcement is the ongoing commitment to the community.

A commitment which, for example, saw Albion’s team win the FA Blind Cup in a hard-fought final at St George’s Park on Saturday.

Chief executive and deputy chairman Paul Barber said: “Our partnership with American Express, which began when the stadium first opened and our club was in League One, is now globally recognised, and our multi award-winning work in the community is widely regarded as among the best in the world.”

It is understood further developments on the community side of the club will be announced in due course.

Ultimately, Barber, Tony Bloom and their colleagues have not got a lot wrong in recent years.

And not all the decisions along the way have been universally popular at first.