A new mural celebrating Brighton & Hove Albion striker Danny Welbeck has been unveiled near Brighton station.
Titled ‘Our Guy Welbz’ , the artwork now covers the front of the Caxton Arms pub in North Gardens, a popular spot for Albion supporters.
The mural is a collaboration between Brighton fanzine Dogma , artist Sinna One and the Caxton Arms, following previous work together in the pub’s garden.
James William, of Dogma Magazine, said the opportunity came after securing the prominent wall space.
He said: “We all worked on a mural previously in the pub garden of the Caxton. When Dogma were presented the opportunity to fill some great new space at the Caxton we jumped at it.
“The hardest part of getting a mural painted is securing the space. Once that's done, we've got more ideas than there are days in the year.”
Dogma was launched during the first Covid lockdown in 2020 and has since built a following among Albion fans, focusing on supporter culture and matchday experiences.
The mural took around three weeks to complete, involving multiple layers and a detailed process led by Brighton-based artist Sinna One.
Incredible work 🔥🔥🔥
Thank you 💙🤍 https://t.co/Vz98IhdXVW— Danny Welbeck (@DannyWelbeck) May 1, 2026
James added: “It took about three weeks to complete, from creating the stencil to painting five different layers of paint.
“Then comes treating and securing the work and finishing touches and securing it for longevity. Sinna is the master of this process and we're thankful to him for his consultancy and hard work.”
Welbeck, who joined Albion in 2020, is now the club’s top Premier League goalscorer and a key figure in the squad.
Those behind the mural say his performances this season made it the right time for a tribute.
James said: “It’s always the right time to celebrate Danny, but this season has felt like it’s shifted for him.
“Relatively injury free, in the goal scoring form of his life. There’s now no debate on what he offers, and he’s rightly regarded as the best English striker in the league.
“For us he’s now ‘our Danny’ and this codifies his status as a club legend.”
The mural has already attracted attention from fans, with many stopping to take photos and share them online.
James said: “It’s been great. People love these kinds of projects and there’s been dozens of people taking photos and sharing the love online.
“We are on a mission to bring more BHAFC recognition into the city centre and people are always really pleased when we do.
“However, we’d like a call to arms for others to step up and contribute to recognise the culture of the football club, particularly in our 125th year.”
Welbeck himself has also reacted to the mural on social media, writing: “Incredible work 👏👏🔥🔥 Thank you 💙🤍”.
The mural can be found at 36 North Gardens, just a short walk from Brighton station.
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