Sussex set to reap the reward of the £3m 'Wiggo' effect

Sir Bradley Wiggins

Sir Bradley Wiggins

First published in News
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SIR Bradley Wiggins will ride through Sussex in defence of his Tour of Britain title – and bring £3 million to the county as the “wiggo factor” makes it a “must-see event”.

The 2012 Tour de France champion and multiple Olympic gold medal winner has been confirmed for the race, which takes place between September 7 and 14.

The seventh stage, which starts in Camberley in Surrey and ends in Brighton, will snake through the Sussex countryside on September 13.

Councils and businesses will hope to cash in as more than £3 million is expected to be spent locally on the day.

Race organisers are expecting a quarter of a million fans to line the route through Sussex.

Sir Bradley, who won the race in 2013, will miss the Vuelta a Espana (Tour of Spain) to attempt to defend his title again this year.

Cycling fans in Sussex will get a chance to see the riders make the 226km journey from Camberley to Brighton.

The stage will snake through Midhurst, Petworth, Billingshurst, Horsham, Haywards Heath, Uckfield, Eastbourne, Seaford and Newhaven.

The riders will then turn north and head through Lewes before tackling Ditchling Beacon.

Heading into Brighton, the race will go through Coldean and on to Lewes Road beforeturning up Bear Road and then down on to Wilson Road. They will swing right on to Marine Parade and up to the Palace Pier before turning back on to Madeira Drive and sprinting for the line near Yellowave.

Councillor Geoffrey Bowden, chairman of Brighton and Hove City Council’s economic development and culture committee, said the “Wiggo factor” would make the stage a “must-see event”.

He said: “We’re expecting thousands to line the route in Sussex and the city will be showcased to an international audience. Last year’s race recorded a net visitor spend of £3 million per stage so it will be significant for our visitor economy.”

Louise Goldsmith, West Sussex County Council leader, said: “It will be wonderful to watch a great champion during the race and we hope huge numbers come out on to the streets of the towns and villages along the route to see it live.”

Comments (11)

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8:55am Tue 12 Aug 14

peterb21 says...

Great news, planning to watch in Uckfield before cycling back to Brighton to catch the finish!
Great news, planning to watch in Uckfield before cycling back to Brighton to catch the finish! peterb21
  • Score: 17

9:29am Tue 12 Aug 14

barleydevil says...

£3m REALLY?? The Prudential London Surrey ride last Sunday actually lost local Surrey Hill businesses custom due to road closures.
£3m REALLY?? The Prudential London Surrey ride last Sunday actually lost local Surrey Hill businesses custom due to road closures. barleydevil
  • Score: -18

10:05am Tue 12 Aug 14

BradleyWiggins says...

Looking forward to it!
Looking forward to it! BradleyWiggins
  • Score: 18

12:21pm Tue 12 Aug 14

roughsea says...

Who pulled that figure out of a hat? Total nonsense.
Who pulled that figure out of a hat? Total nonsense. roughsea
  • Score: 1

1:08pm Tue 12 Aug 14

qm says...

The 'Wiggo' effect - get knighted and become an overnight plonker overwhelmed by a sense of self-importance! At least his team weren't fooled by it!
The 'Wiggo' effect - get knighted and become an overnight plonker overwhelmed by a sense of self-importance! At least his team weren't fooled by it! qm
  • Score: -16

1:25pm Tue 12 Aug 14

Notters_Seagull says...

peterb21 wrote:
Great news, planning to watch in Uckfield before cycling back to Brighton to catch the finish!
Beat me to it, though may attempt the Uckfield - Newhaven - Brighton triple.
[quote][p][bold]peterb21[/bold] wrote: Great news, planning to watch in Uckfield before cycling back to Brighton to catch the finish![/p][/quote]Beat me to it, though may attempt the Uckfield - Newhaven - Brighton triple. Notters_Seagull
  • Score: 13

3:30pm Tue 12 Aug 14

s&k says...

When did the most boring sport on earth become cool?
When did the most boring sport on earth become cool? s&k
  • Score: -16

5:15pm Tue 12 Aug 14

stevo!! says...

s&k wrote:
When did the most boring sport on earth become cool?
It didn't.

Celebrity is drawing the crowds.
[quote][p][bold]s&k[/bold] wrote: When did the most boring sport on earth become cool?[/p][/quote]It didn't. Celebrity is drawing the crowds. stevo!!
  • Score: -13

5:18pm Tue 12 Aug 14

stevo!! says...

qm wrote:
The 'Wiggo' effect - get knighted and become an overnight plonker overwhelmed by a sense of self-importance! At least his team weren't fooled by it!
Yes, don't you just hate it when a sportsman wins a prestigious world event like the Tour De France and suddenly assumes he's somehow good at what he does?
[quote][p][bold]qm[/bold] wrote: The 'Wiggo' effect - get knighted and become an overnight plonker overwhelmed by a sense of self-importance! At least his team weren't fooled by it![/p][/quote]Yes, don't you just hate it when a sportsman wins a prestigious world event like the Tour De France and suddenly assumes he's somehow good at what he does? stevo!!
  • Score: -8

6:09pm Tue 12 Aug 14

Gribbet says...

I expect there'll be plenty of old Brighton curmudgeons shouting obscenities at the riders, telling them to get off the road and use the perfectly good cycle lanes that they personally paid for through their hard earned council tax shillings.
I expect there'll be plenty of old Brighton curmudgeons shouting obscenities at the riders, telling them to get off the road and use the perfectly good cycle lanes that they personally paid for through their hard earned council tax shillings. Gribbet
  • Score: 1

11:10pm Tue 12 Aug 14

Tel Scoomer says...

Spot the cycle of negativity ;-)
Spot the cycle of negativity ;-) Tel Scoomer
  • Score: 6

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