A COMMUNICATIONS consultancy with a mission to “inspire healthy decisions” is celebrating after winning the top prize at the “Oscars” of the PR industry.

Pegasus, an independent health communications consultancy, picked up a hat-trick of gongs, including the prestigious consultancy of the year award at the PR Week Awards.

The company, which recently moved from Worthing to Brighton, also won mid-sized consultancy award(for agencies with a turnover between £2 million and £10 million) It also won the ethical and over the counter consumer award for its work on Slime Watch – a campaign to raise awareness about a parasitic worm fatal to dogs.

Lisa Bradley, managing director at Pegasus, said: “We’re absolutely delighted to have won, not just one, but three awards at the PR Week Awards this year.

“In particular, the consultancy of the year award signals to us that our overall approach as a consultancy- putting health first, sector second - really resonates with consumers and is delivering in our mission to inspire healthy decisions.”

Ali Gee, judge and chief executive of communications agency Fishburn, said: “Pegasus has everything - it’s clear who they are, what they do and what makes them special.

“Their purpose – inspiring health decisions – defines everything they do, and we were particularly impressed by the way they have reached beyond the healthcare sector.”

The Slime Watch campaign was launched after research found the parasite lungworm was being spread across the country by snails.

Animal healthcare company Bayer’s preventative treatment faced advertising restrictions, so Pegasus had to find a way to create awareness and encourage pet-owners to speak to their vets.

The movement of snails was tracked using LED lights and UV paint, achieving blanket press coverage across print, broadcast and online media.

Research showed awareness had jumped to 81% and Bayer saw a sales spike of 30,000.

Pegasus’s 75-strong team has an overall mission to ‘Inspire Healthy Decisions’ and is driven by a ‘health first, sector second’ approach.

It began as a traditional PR agency but now offers social, digital and creative services and has seen five years of double-digit growth, with last year’s fee income totalling £6 million.

The consultancy has worked on international campaigns with the likes of GSK, Pfizer, Bayer, Holland & Barrett, Bio-Oil and Danone.