BRIGHTON and Hove residents will be able to visit the new i360 attraction for half the normal price.

The 162-metre high observation tower opens next summer and will be the tallest of its kind in the world.

Bosses at the attraction yesterday announced city locals will be offered half-price tickets as part of a new membership scheme.

Anyone with a BN1, BN2, BN3 or BN41 postcode can register for an annual membership at just £1 – a nominal fee to cover the cost of the membership card. Students studying at either of Brighton and Hove’s two universities will also be eligible.

That card will then entitle them to adult, student or senior tickets for just £7.50. Under 15s will be just £5.

There will be some restrictions on when reduced tickets can be used during the peak tourist season – for example, weekends in August will be exempt – but members will also benefit from discounts in the attraction’s restaurant, soft play zone and shop. They will also qualify for reduced rates in room hire and weddings at the venue.

Full details of the membership scheme will be launched later this year, alongside information on season tickets, a Friends scheme and annual passes to the venue’s soft play area.