Last month Brighton and Hove City Council leader Mary Mears branded the naked bike ride “sleazy”, while The Argus columnist Adam Trimingham declared the event would put more folks off cycling than on to it because it might label cyclists strange.

Quietly in the background other members of the city’s establishment were putting the finishing touches to another event which promises to be more unifying – and hopefully get more people peddling.

No one can resist a free breakfast, especially croissants and coffee or sausages, bacon and tea, so Brighton and Hove’s Bike Week, organised by Brighton and Hove City Council and music promoters Melting Vinyl, is on to a winner.

Cyclists speeding down to the Loving Hut Café in St Peter’s Place between 7.30am and 10am on Tuesday, Brighton Station between 7am and 10am on Thursday or the Meeting Place Café in Hove seafront between 7.30am and 10am on Friday can tuck in free of charge, have their steeds examined by the bike doctors and be gently woken by the sweet sounds of live music.

Melting’s Vinyl’s Anna Moulson, who scoots across the city to and from work on a trendy green Brompton, has booked Curly Hair, “a melodic pop three-piece who will put a smile on your face”, to play the Loving Hut Café, Mr Strachan & Miss Colvert, “two amazing Brighton buskers who play the accordion and cornet a la Paris 1930s and are part of the Willkommen Collective” for Brighton Station, and Tudo Bem! “brilliant Brazilian samba funk and Bossa Nova” for the Meeting Place Café.

Anna, who says it’s time cars were banned from Brighton city centre to make way for more cycles and pedestrians, which emit no fumes and make us all healthier, has also had a hand in bringing The Hornblower Brothers’ folk pop and 15-year-old Adam Davis, “a mini Rufus Wainwright”, to the Changing Gear event on Saturday, June 26.

Other free events include Bicycle Alley tomorrow in Preston Park 12pm to 5pm with games, skills and fun to be had, which includes the slow bike race and bike limbo.

Open air spinning classes are on offer in Hove bandstand on Wednesday, June 23, from 6pm to 7.15pm. On Sunday, June 27, Jour de Fête, French director Jacques Tati’s satire about a traditional postie trying to keep up with modern technology, will be shown at the Duke Of York’s at 2pm. Visit www.journeyon.co.uk for more details.