The ArgusIn-flight show to mark Shakespeare's birth (From The Argus)

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In-flight show to mark Shakespeare's birth

The Argus: PIC: Johnny Green/PA Wire PIC: Johnny Green/PA Wire

The Reduced Shakespeare Company will attempt to set a world record today when it performs an abridged version of the playwright's works at 37,000ft.

In celebration of the 450th anniversary of the Bard's birth, the live performance will take place in front of passengers on an easyJet flight from Gatwick Airport to Verona.

The actors are hoping to set a Guinness World Record for the highest theatrical performance with the play which will last one hour, an easyJet spokeswoman said.

The performance is part of a wider easyJet campaign to make April 23 National William Shakespeare Day.

Heritage and culture remain one of the key drivers of tourism to the UK, according to Visit Britain, and the airline has run a month-long campaign to promote the best Shakespearean sites to visitors, as well as staging free performances of Shakespeare's work at check-in desks.

The production will take place on board a special edition easyJet plane, complete with a 10ft image of the Bard on the fuselage.

Three actors from the Reduced Shakespeare Company will perform at the front of the aircraft and have been rehearsing in easyJet's Luton training centre in preparation for the show.

Paul Moore, communications director for easyJet, said: "William Shakespeare is Britain's most famous author so easyJet is proud to back the bid to make April 23 his national day."

 

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4:19pm Wed 23 Apr 14

brightonaire says...

I'm sure Shakespeare would've have approved... it's a testament to his gift that he remains so well thought of by refined individuals today... surely worthy of as much or more celebration as Burns or St Patrick... this country craves greatness, yet fails to honour one of it's greatest... no doubt because Shakespeare will never be appreciated by the hordes of cretins who watch Towie and the x-factor as well as read the Sun or Daily Mirror
I'm sure Shakespeare would've have approved... it's a testament to his gift that he remains so well thought of by refined individuals today... surely worthy of as much or more celebration as Burns or St Patrick... this country craves greatness, yet fails to honour one of it's greatest... no doubt because Shakespeare will never be appreciated by the hordes of cretins who watch Towie and the x-factor as well as read the Sun or Daily Mirror brightonaire
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