Brighton juicer wins business award

Natalie and her boyfriend Gus

Natalie and her boyfriend Gus

First published in News by

An entrepreneur who launched her own juice company after trying to heal her seriously ill boyfriend has won a prestigious business award.

Natalie Evans was crowned the winner of the 2014 Young Business Start Up Talent at a swanky awards evening at Brighton Racecourse on Tuesday.

The 24-year-old told judges in the Dragon's Den style finals how she developed her range of juices after her boyfriend fell seriously ill on holiday in 2010.

The resulting business, 42juice, is now taking orders from across the South East and counts a host of celebrities as regular customers.

She said: “I can't believe it, it was an amazing night.

“I'm passionate about the product and I believe in it, I think that's the key. Winning the competition has provided so many fantastic opportunities to move forward and I can't wait to get started.”

The inspiration for the business dates back to a trip to Thailand with her boyfriend, Gus Golding.

During the holiday of a lifetime, he started to cough up blood before slipping into a coma.

Their travel insurance company refused to pay his medical bills and it was left to family and friends, along with the help of Argus readers, to raise the money to fly him home.

He was diagnosed with an auto-immune disease and was seriously ill in hospital for several months.

During that time, Miss Evans, who lives in Brighton, became interested in how healthy eating could fuel recovery.

When her boyfriend's health rapidly improved following a change of diet, she decided she would pursue a career in nutrition and started making and selling her own juices.

She added: “It was a terrible time and he was really ill but it was important something positive came out of it all.

“Gus is not fully recovered but he is much better and can live a normal life. He's very proud of me.”

Miss Evans bought herself a professional juicer, built a website, produced her own branding and started selling her juices.

In just a few short months she built up a loyal following including a number of celebrities.

She even provided an Oscar nominated actor with a series of juices ahead of the Hollywood awards ceremony in February.

Her prize, which is worth more than £50,000, includes membership to Sussex County Cricket Club's Boundary Rooms, legal advice from Mayo Wynne Baxter, PR work from Media Words Waves and design work from Creative Pod.

She added: “The next step is to find premises in Brighton and develop the juices so I can start stocking them in shops and cafes.”

For more details and to order visit: www.42juice.co.uk.

Comments (4)

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7:23am Thu 24 Apr 14

hoveguyactually says...

That is such great news. Good luck to her.
That is such great news. Good luck to her. hoveguyactually
  • Score: 6

6:08pm Thu 24 Apr 14

Hove Actually says...

Have you seen the price?
and I thought innocent smoothies were overpriced
Have you seen the price? and I thought innocent smoothies were overpriced Hove Actually
  • Score: -6

7:27pm Thu 24 Apr 14

rayellerton says...

Well done Nat and good luck to you both..I remember the hell you and all the family went through back then. Its good something positive is happening for the both of you...all the best x
Well done Nat and good luck to you both..I remember the hell you and all the family went through back then. Its good something positive is happening for the both of you...all the best x rayellerton
  • Score: 2

8:23pm Thu 24 Apr 14

clubrob6 says...

Seriously she is correct,as a bowel and liver cancer patient I too discovered that diet change can make a dramatic difference.You basically flood your body with good things.Obviously you cant eat endless vegtables and fruit so you juice them.I juice loads of things twice a week.I also make my own smoothies packed with goodness with superfoods added and ground nuts and seeds etc.There is even proven cases where if you use this method its as good as chemo.But I have had several lots of surgery and several lots of chemo,i use this method for recovery and three years after having 70% of my liver removed and a large part of my bowel removed I am really fit and all scans so far are clear of cancer.You are what you put into your body and at times of illness its even more important.When I could not eat much the smoothies gave me all the goodness I needed for a recovery.I make ALL my own and its not that dear.I would suggest people read Chris beat cancer.com where I got most of my tips from.
Seriously she is correct,as a bowel and liver cancer patient I too discovered that diet change can make a dramatic difference.You basically flood your body with good things.Obviously you cant eat endless vegtables and fruit so you juice them.I juice loads of things twice a week.I also make my own smoothies packed with goodness with superfoods added and ground nuts and seeds etc.There is even proven cases where if you use this method its as good as chemo.But I have had several lots of surgery and several lots of chemo,i use this method for recovery and three years after having 70% of my liver removed and a large part of my bowel removed I am really fit and all scans so far are clear of cancer.You are what you put into your body and at times of illness its even more important.When I could not eat much the smoothies gave me all the goodness I needed for a recovery.I make ALL my own and its not that dear.I would suggest people read Chris beat cancer.com where I got most of my tips from. clubrob6
  • Score: 1

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