A man has died after plunging 30 foot from a cliff .
Emergency services were called to Lower Promenade, Saltdean, on Monday at 8.40pm after the man was seen falling.
The police, paramedics and the air ambulance arrived shortly after with the latter landing on the nearby beach.
He was confirmed dead at the scene soon afterwards.
Although formal identification has not been carried out he is believed to be a 31-year-old from Brighton.
A police spokeswoman said the death was not being treated as suspicious. It has been passed to the Coroner.