A BUSINESS which puts happiness before profits often stands out.

And an independent Brighton supermarket is doing just that with its range of reasonably priced, ethically sourced and mostly locally produced goods.

The pilot How It Should Be store – known as hiSbe – opened in December last year in York Place and aims to do things differently from big chain.

It is the type of company which would stand out in the Business in the Community category at The Argus Community Star awards, which recognise the areas unsung heroes.

Sisters Amy and Ruth Anslow hatched the hiSbe plan after gaining experience in food and retail.

Amy said: “It’s about happiness before profits – making sure we keep customers, suppliers, staff and animals happy. It all feeds into a better food system when you care about the integral parts of it.

“We aren’t a health food or whole food shop – we sell all the products that people need every day.

“We are dispelling the myth that anything good has to have a massive premium beyond most people’s budget.”

The store was transformed from a former Polish food store and one-time Mulberry’s. Counter surfaces were made from recycled yoghurt pots, the fridges and cold storage are all reconditioned but with a low energy usage. A food stall has been made out of wood and metal reclaimed from the West Pier.

If you know a business which is not just the heartbeat of the economy, but plays a vital role in the community, nominate them using the form below with as much detail as possible.

The company can be of any size, but must be based in Sussex. Judges will be looking for businesses which have been innovative, creative and involved in their neighbourhood.