Brighton and Hove Albion chief executive Paul Barber has nominated The Argus' chief sports reporter to pour a bucket of iced water over his head.
Mr Barber took to the field at the American Express Community Stadium at half time on Saturday and was doused in freezing water in front of The Albion faithful.
After cheers from the North Stand, he nominated Andy Naylor to follow suit.
Mr Naylor is set to complete the challenge this afternoon.
The Ice Bucket Challenge, also known as Wet Nominate, has taken social media by storm and is a charity initiative to raise awareness for ALS (amyotrophic lateral sclerosis, a form of motor neurone disease).
In the UK, it's also used to raise money for the Motor Neurone Disease Association and Macmillan Cancer Support.
Got a good ice bucket challenge? Send it to email@example.com or tweet it to @GD10.