£16 profit for My Little Pony nine-hour lectures

University of Brighton hosted a day long conference on “transcultural phenomenon” of children’s toy My Little Pony

University of Brighton hosted a day long conference on “transcultural phenomenon” of children’s toy My Little Pony

First published in News by

A university spent hundreds of pounds hosting a one-day conference on the “transcultural phenomenon” of children’s toy My Little Pony.

The University of Brighton spent more than £400 hosting the nine hour discussion on the 30 year history of the brightly coloured horse toys, which attracted just 18 delegates.

Campaign groups have questioned whether the university’s funding of events on children’s toys as well as a study into penalty shoot-outs were delivering “lasting academic value”.

The university made a £16 profit from the My Little Pony event in June, according to figures obtained by The Argus, after 14 attendees paid £30 each to hear discussions on the gender representation and mythology issues of the six inch figurines as well as its links to poetry and photography.

The event attracted academics from as far afield as Finland but did not fill the 45-person capacity venue. The university also revealed an academic study into the best method to score a penalty took 200 hours of research.

The work of Dr Nick Smeeton, the report’s co-author and the university’s principle lecturer in sport and exercise psychology, is estimated to have cost nearly £2,500 in salary costs.

The study was part of Dr Smeeton’s continuing research into movement perception, which the university said has relevance to both sport and other forms of movement in daily life, and was published in the British Journal of Psychology.

The study concluded that penalty takers should rely on fake moves and trickery to score rather than power or placement.

Jonathan Isaby, chief executive of the TaxPayers Alliance, said: “Every penny spent by a university has to deliver lasting academic value, both for the student and, down the line, for the economy. Eyebrows will be raised about whether that is the case for studies on penalty shoot-outs and children's toys.”

A University of Brighton spokesman said the university was committed to “a broad portfolio of applied research” that often had low profile but with high public benefits.

He said recent research successes included low-cost disinfection processes for cholera treatment in Haiti, clear exhausts and fuel-efficient engines that achieve economy benefits of 40%, research on gun crime that has changed government policy on gun licensing and life-changing therapy for diabetes patients.

He added: “We were recognised as one the UK’s leading post-92 universities in the quality rankings of the last national Research Assessment Exercise, support more than 7,000 jobs and make a contribution to the South East economy of nearly £700 million per annum.”

Comments (18)

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7:13am Thu 28 Aug 14

Maxwell's Ghost says...

A fool and his money.......
A fool and his money....... Maxwell's Ghost
  • Score: 10

7:45am Thu 28 Aug 14

Skidrow says...

I do wonder what this has to do with the Tax Payers Alliance rentaquotes. The my little pony event made a profit so why would eyebrows be raised?The research into how to take a penalty has obvious commercial applications bearing in mind the game involved is the most poopular on earth. As long as the university which paid for the research gets the payoff, where's the beef?
I do wonder what this has to do with the Tax Payers Alliance rentaquotes. The my little pony event made a profit so why would eyebrows be raised?The research into how to take a penalty has obvious commercial applications bearing in mind the game involved is the most poopular on earth. As long as the university which paid for the research gets the payoff, where's the beef? Skidrow
  • Score: 16

9:06am Thu 28 Aug 14

pwlr1966 says...

They made a profit, whats the problem?
They made a profit, whats the problem? pwlr1966
  • Score: 14

9:46am Thu 28 Aug 14

ok,jared says...

"A University of Brighton spokesman said the university was committed to “a broad portfolio of applied research” that often had low profile but with high public benefits. "

How many members of the public take penalties??

They are more concerned with their teams penalty kick success rate.
"A University of Brighton spokesman said the university was committed to “a broad portfolio of applied research” that often had low profile but with high public benefits. " How many members of the public take penalties?? They are more concerned with their teams penalty kick success rate. ok,jared
  • Score: -4

10:12am Thu 28 Aug 14

Mel Shock says...

Had it been a advertised a bit more we recently discovered that we know a 'bronie' who would have gone if he had known about it.............

Go on look it up...you know you want to ;-)
Had it been a advertised a bit more we recently discovered that we know a 'bronie' who would have gone if he had known about it............. Go on look it up...you know you want to ;-) Mel Shock
  • Score: 0

10:53am Thu 28 Aug 14

redwing says...

Mel Shock wrote:
Had it been a advertised a bit more we recently discovered that we know a 'bronie' who would have gone if he had known about it.............

Go on look it up...you know you want to ;-)
Glad I did. We have vintage My Little Ponies in the house. Should I expect a raid?
[quote][p][bold]Mel Shock[/bold] wrote: Had it been a advertised a bit more we recently discovered that we know a 'bronie' who would have gone if he had known about it............. Go on look it up...you know you want to ;-)[/p][/quote]Glad I did. We have vintage My Little Ponies in the house. Should I expect a raid? redwing
  • Score: 4

12:34pm Thu 28 Aug 14

ok,jared says...

Skidrow wrote:
I do wonder what this has to do with the Tax Payers Alliance rentaquotes. The my little pony event made a profit so why would eyebrows be raised?The research into how to take a penalty has obvious commercial applications bearing in mind the game involved is the most poopular on earth. As long as the university which paid for the research gets the payoff, where's the beef?
Maybe because taxpayers' money was involved?
[quote][p][bold]Skidrow[/bold] wrote: I do wonder what this has to do with the Tax Payers Alliance rentaquotes. The my little pony event made a profit so why would eyebrows be raised?The research into how to take a penalty has obvious commercial applications bearing in mind the game involved is the most poopular on earth. As long as the university which paid for the research gets the payoff, where's the beef?[/p][/quote]Maybe because taxpayers' money was involved? ok,jared
  • Score: -4

12:35pm Thu 28 Aug 14

Stoney33 says...

4% net return on the investment, not massive but better than putting it in the bank at the moment

I assume this profit wasnt big enough? whats the usual margins on courses?
4% net return on the investment, not massive but better than putting it in the bank at the moment I assume this profit wasnt big enough? whats the usual margins on courses? Stoney33
  • Score: 3

12:51pm Thu 28 Aug 14

getThisCoalitionOut says...

What a waste of tax payers money.

Of all the things that would be useful they choose rubbish like this.

Disgraceful
What a waste of tax payers money. Of all the things that would be useful they choose rubbish like this. Disgraceful getThisCoalitionOut
  • Score: -3

1:44pm Thu 28 Aug 14

Andy R says...

getThisCoalitionOut wrote:
What a waste of tax payers money.

Of all the things that would be useful they choose rubbish like this.

Disgraceful
But....as the report actually states (in the headline), no money was wasted. It recouped its costs with a tiny profit.
[quote][p][bold]getThisCoalitionOut[/bold] wrote: What a waste of tax payers money. Of all the things that would be useful they choose rubbish like this. Disgraceful[/p][/quote]But....as the report actually states (in the headline), no money was wasted. It recouped its costs with a tiny profit. Andy R
  • Score: 3

2:02pm Thu 28 Aug 14

salty_pete says...

Well it makes me wonder how this research, and the staff, of this "transcultural phenomenom" managed to avoid the swingeging cuts to frontline teaching that we've heard about. The value of paying staff to research such an esoteric subject has got to be challenged. But, hey, tax payer funded jobs of little/nil worth do get an awful lot of union attention attention, now that their membership levels are so low.
Well it makes me wonder how this research, and the staff, of this "transcultural phenomenom" managed to avoid the swingeging cuts to frontline teaching that we've heard about. The value of paying staff to research such an esoteric subject has got to be challenged. But, hey, tax payer funded jobs of little/nil worth do get an awful lot of union attention attention, now that their membership levels are so low. salty_pete
  • Score: 7

2:19pm Thu 28 Aug 14

Skidrow says...

ok,jared wrote:
Skidrow wrote:
I do wonder what this has to do with the Tax Payers Alliance rentaquotes. The my little pony event made a profit so why would eyebrows be raised?The research into how to take a penalty has obvious commercial applications bearing in mind the game involved is the most poopular on earth. As long as the university which paid for the research gets the payoff, where's the beef?
Maybe because taxpayers' money was involved?
And they saw a profit on it.
[quote][p][bold]ok,jared[/bold] wrote: [quote][p][bold]Skidrow[/bold] wrote: I do wonder what this has to do with the Tax Payers Alliance rentaquotes. The my little pony event made a profit so why would eyebrows be raised?The research into how to take a penalty has obvious commercial applications bearing in mind the game involved is the most poopular on earth. As long as the university which paid for the research gets the payoff, where's the beef?[/p][/quote]Maybe because taxpayers' money was involved?[/p][/quote]And they saw a profit on it. Skidrow
  • Score: 1

2:34pm Thu 28 Aug 14

FC says...

*tips fedora*

m'ladies everywhere.
*tips fedora* m'ladies everywhere. FC
  • Score: -1

2:56pm Thu 28 Aug 14

ok,jared says...

Andy R wrote:
getThisCoalitionOut wrote:
What a waste of tax payers money.

Of all the things that would be useful they choose rubbish like this.

Disgraceful
But....as the report actually states (in the headline), no money was wasted. It recouped its costs with a tiny profit.
Can you tell us how much profit was made on the penalty kicks research?
[quote][p][bold]Andy R[/bold] wrote: [quote][p][bold]getThisCoalitionOut[/bold] wrote: What a waste of tax payers money. Of all the things that would be useful they choose rubbish like this. Disgraceful[/p][/quote]But....as the report actually states (in the headline), no money was wasted. It recouped its costs with a tiny profit.[/p][/quote]Can you tell us how much profit was made on the penalty kicks research? ok,jared
  • Score: 0

9:05pm Thu 28 Aug 14

Idontbelieveit1948 says...

They clearly don't have enough to do
They clearly don't have enough to do Idontbelieveit1948
  • Score: 2

1:42am Fri 29 Aug 14

From beer to uncertainty says...

"For an idea that does not first seem insane, there is no hope". Quote: Albert Einstein.
That said, I'm still waiting for some research money to see if Mr Potatohead led to the rise in cosmetic surgery.
"For an idea that does not first seem insane, there is no hope". Quote: Albert Einstein. That said, I'm still waiting for some research money to see if Mr Potatohead led to the rise in cosmetic surgery. From beer to uncertainty
  • Score: 0

9:50am Fri 29 Aug 14

Andy R says...

ok,jared wrote:
Andy R wrote:
getThisCoalitionOut wrote:
What a waste of tax payers money.

Of all the things that would be useful they choose rubbish like this.

Disgraceful
But....as the report actually states (in the headline), no money was wasted. It recouped its costs with a tiny profit.
Can you tell us how much profit was made on the penalty kicks research?
Absolutely no idea. It wasn't in the article. You could ask the Uni if you're interested.
[quote][p][bold]ok,jared[/bold] wrote: [quote][p][bold]Andy R[/bold] wrote: [quote][p][bold]getThisCoalitionOut[/bold] wrote: What a waste of tax payers money. Of all the things that would be useful they choose rubbish like this. Disgraceful[/p][/quote]But....as the report actually states (in the headline), no money was wasted. It recouped its costs with a tiny profit.[/p][/quote]Can you tell us how much profit was made on the penalty kicks research?[/p][/quote]Absolutely no idea. It wasn't in the article. You could ask the Uni if you're interested. Andy R
  • Score: 0

10:10am Fri 29 Aug 14

ok,jared says...

Andy R wrote:
ok,jared wrote:
Andy R wrote:
getThisCoalitionOut wrote:
What a waste of tax payers money.

Of all the things that would be useful they choose rubbish like this.

Disgraceful
But....as the report actually states (in the headline), no money was wasted. It recouped its costs with a tiny profit.
Can you tell us how much profit was made on the penalty kicks research?
Absolutely no idea. It wasn't in the article. You could ask the Uni if you're interested.
"It wasn't in the article."

Exactly!

It was withheld, probably because it made a loss.

After all, £16 profit on the other fiasco was the reason for the report.
[quote][p][bold]Andy R[/bold] wrote: [quote][p][bold]ok,jared[/bold] wrote: [quote][p][bold]Andy R[/bold] wrote: [quote][p][bold]getThisCoalitionOut[/bold] wrote: What a waste of tax payers money. Of all the things that would be useful they choose rubbish like this. Disgraceful[/p][/quote]But....as the report actually states (in the headline), no money was wasted. It recouped its costs with a tiny profit.[/p][/quote]Can you tell us how much profit was made on the penalty kicks research?[/p][/quote]Absolutely no idea. It wasn't in the article. You could ask the Uni if you're interested.[/p][/quote]"It wasn't in the article." Exactly! It was withheld, probably because it made a loss. After all, £16 profit on the other fiasco was the reason for the report. ok,jared
  • Score: 0

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