Car park resorts to wardens to show motorists past roadworks

Car park resorts to wardens to show motorists past roadworks

Car park resorts to wardens to show motorists past roadworks

First published in News by

Wardens wearing tabards and holding signs are directing drivers past roadworks and into a city-centre car park.

Managers of the NCP Car Park in Russell Road, Brighton, said they have resorted to using wardens because of losing revenue after part of the A259 Kings Road collapsed due to subsidence in April.

Traffic cannot currently turn right into West Street from the A259, where a temporary system has been in place since April 25.

NCP chiefs believe drivers travelling west along the seafront need signs directing them into the right-turn before West Street – Middle Street – in order to avoid impacting on NCP’s business.

However, the move, which NCP says includes workers standing on footways and traffic islands, has been branded by one disgruntled driver as “aggressive commercialism”.

Nick Clark, who lives in Eastbourne, was being driven into Brighton by his mother. They wanted to park in nearby Churchill Square Car Park, which is cheaper.

Mr Clark said: “We ignored the first warden but ended up waved in by the second one. He was not discretely standing on the pavement – he was in the middle of the road.

Mr Clark says there is a price discrepancy in the city.

“If you don’t know the area you don’t know the different car parks. It is a great technique.”

Nigel Sorensen, NCP’s head of operations for the South Coast, said: “These roadworks are severely affecting our trade. We have to mitigate the effects of them. It is one of those things that any commercial organisation has got to do.”

Mr Sorensen said drivers can always leave if they enter and decide not to stay. He said: “We are always really up-front about it. If there are any suggestions on how to make it easier to find our car park I am willing to hear them.”

NCP does not need permission from Brighton and Hove City Council to deploy its staff in this way.

A spokesman for the council said: “Their actions have not so far posed any problems we are aware of.”

Concerning the ongoing roadworks, he said: “We are very sorry for the time it is taking to address the problems with the A259 in central Brighton, and for the inconvenience it is causing for residents and businesses.”

The roadworks are now expected to be completed by November.

PARKING PRICES

Churchill Square Car Park Up to 2 hours – £3 2-3 hours – £4 3-4 hours – £6 4-6 hours – £10 6-24 hours – £25

NCP Brighton Centre Russell Road 1 hour – £4.20 1-2 hours – £8.20 2-3 hours – £13.20 3-4 hours – £18.20 4-24 hours – £25.20

And for comparison ... NCP London Bridge 1 hour – £4.80 1-2 hours – £9.30 2-3 hours – £12.80 3-4 hours – £17.30 4-24 hours – £21.30

Comments (5)

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9:13am Thu 4 Sep 14

Martha Gunn says...

Another major triumph for the Green council.

Please can we have our city back.

Roll on 2015.
Another major triumph for the Green council. Please can we have our city back. Roll on 2015. Martha Gunn
  • Score: 24

11:30am Thu 4 Sep 14

Time to move says...

Martha Gunn wrote:
Another major triumph for the Green council.

Please can we have our city back.

Roll on 2015.
Don't worry, it's not long now, and rest assured that we'll never see the Green extremists here again.
[quote][p][bold]Martha Gunn[/bold] wrote: Another major triumph for the Green council. Please can we have our city back. Roll on 2015.[/p][/quote]Don't worry, it's not long now, and rest assured that we'll never see the Green extremists here again. Time to move
  • Score: 13

11:53am Thu 4 Sep 14

calro75 says...

Well boo hoo for poor old NCP, been losing revenue in your rip off car parks. My heart bleeds.
Well boo hoo for poor old NCP, been losing revenue in your rip off car parks. My heart bleeds. calro75
  • Score: 24

8:23pm Thu 4 Sep 14

Rita Snatch says...

So it is cheaper to park in Central London (London Bridge NCP) for 24 hours than it is to park in Brighton for 24hrs!
So it is cheaper to park in Central London (London Bridge NCP) for 24 hours than it is to park in Brighton for 24hrs! Rita Snatch
  • Score: 6

8:55pm Thu 4 Sep 14

Joshiman says...

A visitor friend of mine was directed to Russell Rd Car park.He drove in saw the extortionate prices and drove straight out.The barrier opened without him having to pay.He said never again.The wardens holding signs should be arrested for conning drivers.When will this Council reduce parking in the centre.Another friend of mine drove with his wife into Brighton to have sunday lunch.Parked at a meter on Prince Albert streets and when they saw the cost.Drove straight out and decided to have lunch in Eastbourne.Restauran
ts/pubs/takeways are suffering and have to put up their prices.Council you have it all wrong.
A visitor friend of mine was directed to Russell Rd Car park.He drove in saw the extortionate prices and drove straight out.The barrier opened without him having to pay.He said never again.The wardens holding signs should be arrested for conning drivers.When will this Council reduce parking in the centre.Another friend of mine drove with his wife into Brighton to have sunday lunch.Parked at a meter on Prince Albert streets and when they saw the cost.Drove straight out and decided to have lunch in Eastbourne.Restauran ts/pubs/takeways are suffering and have to put up their prices.Council you have it all wrong. Joshiman
  • Score: 6

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