A SUSSEX city is the selfie capital of the UK, according to web user data.

People in Brighton and Hove were found to post the most selfies, with seven photos per 100,000 residents in the local authority.

The seaside hot-spot led Manchester in second place, with 6.6 selfies per 100,000 residents, and Greater London was third with 5.7 selfies.

Birmingham, the largest local authority on the list, was the least vain at 2.1 selfies, and northern cities, Liverpool, Leeds and Sheffield were also among the least likely to take one.

The data is limited, however, because only 36 councils in the UK were found to have enough data available to create an accurate set, and most of them came from larger urban areas.

The data, taken from Instagram's developer API platform, is based on geolocated photos tagged with the hashtag #selfie.

It was collected between November 1 last year and the start of January.

The creators of the data said it is only a fraction of the true amount of selfies taken because not everyone puts their location with their images and most people don’t use the #selfie hashtag.