A BRIGHTON health company has unveiled a new look.

Pegasus - an Ashfield company which is part of UDG Healthcare plc - has launched the new brand to signal its successful integration with the global business a year on from its sale.

Managing Director Simon Hackett said: “Its strength is in its simplicity and our compelling mission of ‘inspiring healthy decisions’ remains at its heart.

“It uses strong graphic devices alongside striking campaign imagery to bring to life our personality and creativity, all backed by the strength and experience of Ashfield.”

Pegasus is based at Sovereign House in Church Street, Brighton, and employs more than 100 staff.

It is the second largest health communication companies in the country.

Growth in the Brighton office has led to the opening of a second office in Macclesfield.

Ashfield Healthcare Communications, part of UDG Healthcare plc, has more than 6000 staff across 22 countries in the pharmaceutical sector.

Mr Hackett said: “Our brand is clearly a critical part of our business.

“For me our refreshed identity signifies more than just a strong, new look.

“It is a symbol of our increased strength and potential in terms of global reach, therapy area experience and service expertise.

“Being plugged in to the Ashfield network means we’re able to provide end-to-end solutions to health organisations across the world, offer our people greater scope in their roles, and ultimately realise our mission of inspiring healthy decisions amongst more people, in more ways.”

David Moore, executive director at Ashfield Healthcare Communications, said: “The new identity is sharp, creative and impactful and brings Pegasus firmly into our group without diluting the unique identity that attracted us to the business in the first place.

“But for us the brand is just one part of the company’s value.

“Since we acquired Pegasus the team has opened new revenue opportunities, developed our strategic communications and behaviour change offer and helped build our patient-centric communications focus.

“An incredible year and the first of many, I am sure.””

Last year Pegasus was shortlisted in the Cannes Lion Health awards.

In the last 12 months it has received five ‘Consultancy of the Year’ titles across global markets and disciplines.

Earlier this month it was identified by PRWeek’s Top 150 league table as the largest communications agency outside London.