FRIENDS and former colleagues have been remembering activist and Body Shop founder Anita Roddick, who died ten years ago today.

Littlehampton-born Dame Anita died of a brain haemorrhage in 2007 age 62.

The tireless campaigner opened the first Body Shop in Kensington Gardens, Brighton in March 1976, with the chain growing to open more than 2,500 stores worldwide and changing the ethics of the beauty industry forever.

Hove MP Peter Kyle, who knew Anita and husband Gordon from his early teens and said she had encouraged him to go to university and become an aid worker.

He said yesterday:"Anita wasn't easy, she was tough. I've never met anyone as single-minded and ruthless in pursuit of social justice. When campaigns didn't deliver results she could be pretty brutal to be around, but mostly she was hugely fun and had a streak of genius that made her unignorable.

"And, of course, she was often bonkers. I remember her shutting the whole Littlehampton operation down one sunny Friday afternoon and we all trundled off to Burpham to play rounders. "

The Body Shop tweeted: "10 years ago we lost our inspiring founder, Anita Roddick. She is greatly missed and her passion and determination still inspires us today. "