THE new brand and logo have been revealed for the Eastbourne Arndale Centre.

It will celebrate the opening of its £85 million extension next year with a new name and a new look. The whole shopping centre will be re-branded as The Beacon.

Andrew Rice, fund manager for centre owners Legal and General, said he was delighted.

He said: “It’s never easy to find a new name for a shopping centre with a 37-year history in the town. But we agreed unanimously that The Beacon was a great new name.”

Eastbourne MP Stephen Lloyd said: “This is a perfect new name.”