GROWING business CheckYourFood.com was called in to analyse the recipes of the nation’s top chefs including Jamie Oliver, Michel Roux Jnr and Bake-Off winner Nadiya Hussain

It has recently completed work on an exciting project designed to get the nation eating more vegetables and natural ingredients.

The Brighton business, founded by Matt Wright, Surya Wright and Ric Pestano, was called in to work on The Truly Epic Book of Veg Power, a project led by the Veg Power Fund, which includes recipes from well-known chefs and A-list celebrities such as Sir Paul McCartney.

CheckYourFood.com used its food software and analytics tools to analyse the ingredients and provide a nutritional breakdown of all the recipes in the book.

“It’s been two months of solid work. Everything we did complied with EU regulations and used the latest peer-reviewed science, so we only made truly legitimate health claims,” said Matt Wright, co-founder of CheckYourFood.com, of his contribution to the Veg Power book.

CheckYourFood analysed the nutritional content of each celebrity recipe.

To make the science accessible, Matt and Dan Parker, founder of health charity Living Loud, created the Power Up system – seven handy icons that explain to readers the health benefits of each of the recipes.

Matt said: “We came up with the choice of Power Up icons and the descriptions.

“These are icons promoting the health benefits of veg for children to collect as they eat the various veg and recipes.”

Dan Parker of Living Loud and the Veg Power Fund said: “Matt and his team at CheckYourFood have had a huge impact on this project.

“Their algorithm, deep knowledge of nutrition and dedication to helping people find healthier diets has enabled us to develop a totally new and fun way to get kids excited about eating veggies.”

Wright says the work fits in perfectly with the ethos of company he, his wife and Mr Pestano have created.

CheckYourFood.com, based near to Brighton’s busy restaurant scene in Preston Street, provides online nutritional advice and personalised food diary software.

Matt said: “We created CheckYourFood.com in order to cut through the misinformation that’s out there about our food. Brighton is a great place to adopt a healthy living and eating lifestyle.

“The city is full of great independent food retailers from greengrocers and bakers through to niche restaurants.

“We live in a society where many serious illnesses are on the rise, such as diabetes, Alzheimer’s and cancer. We believe a lot of these could be avoided through the use of natural food.”

CheckYourFood.com found that Jamie Oliver’s sweet potato quesadillas was the book’s healthiest recipe.

Matt said: “The overriding benefit of this recipe is the interaction and synergy between all the various natural micronutrients, providing the host of benefits.

“These benefits come from the combination of ingredients: sweet potato, spring onions, radishes, tomatoes and avocado.

“By combining all of these healthy ingredients, you gain vitamin A for eyesight, vitamin C for the immune system, potassium for the heart, vitamin K for bones and arteries, manganese for bones, energy creation and protection and folate for brain health, cellular regeneration, heart health and energy creation.”

Check Your Food Ltd runs nutritional analysis sites CheckYourFood.com for consumers as well as its sister site, CheckYourNutrition.com, for health professionals, nutrition colleges, schools and food producers.

Matt is also the author of The Genius Of Ordinary Food, a book outlining the science-based health benefits of ordinary food.

The Truly Epic Book of Veg Power is aimed at every household in Britain and is part of the work of the Food Foundation.

You can find out more information about the Veg Power book and see the celebrities who have contributed to it at https://vegpower.org.uk/book.

The Food Foundation is an independent think tank that tackles the growing challenges facing the UK’s food system in the interests of the UK public.

It provides analysis of the food system and the role of policy and practice in addressing these.

The group has developed food policies for the public and informs policy makers and opinion formers throughout the UK.

Find out more at https://www.checkyourfood.com