A new type of crash helmet could save the lives of thousands of people every year.

ThermaHelm is a patented invention developed at Sussex University’s Innovation Centre in Falmer, Brighton.

It performs like an instant ice pack when activated by sudden impact and reduces brain swelling, cutting the risk of brain damage and death by extending the critical window paramedics have to perform their life-saving skills.

The technology is ready to go into production next year and could see up to 30 new jobs created in Sussex.

It has been invented by Jullian Preston- Powers, who had the idea about ten years ago when he was injured playing basketball.

He said: “I had an ice pack on my elbow and placed it inside a crash helmet next to me because it was too cold. A guy sat next to me, picked up the helmet and put it on.

He felt the cold and said, ‘someone should invent that,’ and I was thinking, bingo!”

It took until January 2008 for Mr Preston- Powers, who also owns the Intenso Espresso Bar in Portland Road, Hove, to patent ThermaHelm.

The technology impressed the Government’s UK Trade and Investment division so much that the business was entered into its Global Entrepreneurs Programme as a Technology of Exceptional Potential.

This made it much easier to gain funding and Mr Preston-Powers said he had not spent a single penny on development because third parties were willing to donate their time and expertise for free, just for the chance to be involved with the project.

ThermaHelm has attracted the attention of Arai, the world’s largest motorcycle manufacturer, and Ruby, which makes bespoke helmets for designer labels such as Gucci, which sell for more than 10,000 euros.

Production is due to start in May and the company is looking to set up a manufacturing base at an industrial estate in Ditchling Common.