A controversial new name has been chosen for the academy which will replace a city secondary school.
Falmer High School, in Lewes Road, Brighton, will become known as the Brighton Aldridge Community Academy when it is relaunched in September.
The name has been selected by the Aldridge Foundation, the charitable group run by Portslade-raised multi-millionaire Rod Aldridge, who will sponsor the academy.
Until now the project has been referred to as Falmer Academy.
The new title has not yet been officially announced but has been used in a job advertisement for a new vice principal.
The Aldridge Foundation yesterday confirmed it had made the selection.
The new title mirrors another run by the same group in Lancashire, the Darwen Aldridge Community Academy.
The name has not been immediately welcomed in the surrounding area.
Some residents were disappointed it did not better reflect its history and surroundings.
Councillor Mo Marsh, who represents the Moulsecoomb and Bevendean area which is the school's catchment, said: "I'm not sure the name change is going to be very popular. It is quite long and I suspect taking Falmer out of the title is something the community will be sad about.
"As far as I know, there also hasn't been any consultation with the community about this, which is a shame."
Mother-of-two Nikki Edmond, who lives in the academy's catchment, in Bevendean, said she was unhappy at the choice.
She said: "Why does it need to have Aldridge in it? It doesn't represent the area at all. I suppose this means if I turned up with a couple of million quid I could call it the Brighton Edmond Community Academy?"