Gay and lesbian tourists in the USA are being enticed to the Sussex coast in a new promotion.
Brighton and Hove is teaming up with VisitLondon, Thistle Hotels and Icelandair for the campaign.
Titled Britain Inside and Out, it will include magazine advertisements in major US cities.
Gay and lesbian travellers have been targeted by the city, known by many as the gay capital of Britain, for six years.
Marketing experts have told Brighton and Hove City Council gay and lesbian people take more holidays, are loyal to gay-friendly places and products and seek brands advertised in gay publications.
Adverts are being placed in gay and lesbian publications in Los Angeles, San Francisco, Washington, Boston, New York and Florida.
They feature a picture of two young men and the headline Brighton And London: The Perfect Pair.
From December there will be a three-month US campaign promoting Brighton and Hove only.
America has an estimated 16.5 million gay and lesbian people with buying power approaching $450 billion.
Brighton and Hove and VisitBritain are putting £10,000 each into the campaign.
Deputy council leader Sue John said: "It's an example of how the council spending a modest sum will lever in several times more money from other sources.
"The gay and lesbian community and visitors make a massive contribution to the city's lively atmosphere."
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