The three consortia bidding to redevelop the King Alfred site in Hove were today unveiling their designs for the rundown site.
The Barratt Southern Counties and the Brunswick Development Group, Countryside Properties and the Karis/ING consortium are competing to fulfil Brighton and Hove City Council's vision for a modern sports centre costing between £25 million and £30 million, funded by 400 flats.
One of the designs envisages four futuristic towers, the highest of which at 38 storeys would easily be the tallest building in Sussex.
It would be just 12 floors short of 1 Canada Square, at Canary Wharf in London's Docklands - the highest building in Britain.
The towers would be spectacular landmarks if the design by world-renowned architect Frank Gehry is chosen.
Mr Gehry has been commissioned by Karis Developments/ING, one of three consortiums bidding for the chance to redevelop the plot off Kingsway.
The Canadian-born award-winner is so keen on making them a reality he has come to the city this week to explain the scheme.
Other top architects have proposed towers ranging from 11 to 19 storeys for the same site.
The city council will select its preferred developer in late May or early June.
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