Shop staff and a customer were left shaken after a knife-wielding robber demanded cash from a till.
The man, about 19, who had a Northern accent, walked into Threshers off-licence in St Leonards Road, Bexhill, at 9.30pm on Saturday.
He brandished a kitchen knife and, after emptying the till, ran off in the direction of Devonshire Road and the station.
He was 5ft 8in and wore a scarf on his face, a baseball cap, gloves, dark puffa jacket, beige trousers and white trainers.
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