Family Assurance, the UK's largest tax-exempt friendly society, has appointed advertising and marketing agency Designate to promote its products and services.
The Brighton-based company has more than 500,000 members and offers savings and investment products, including tax-free savings bonds and unit trusts.
Designate, also based in Brighton, will work on projects covering the full product range, which is distributed through various channels, including independent financial advisers, direct sales and third-party partnerships.
Miles Bingham, head of marketing at Family Assurance, said: "We previously had relationships with London and northern-based agencies. But Brighton is a regional centre of excellence for design agencies. Why go outside when there is a good choice in the vicinity?"
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